Framework
The Error Framework
When something goes wrong, GSCG locates error, not failure. Error decomposes across three sources — Evaluator error (unclear expectations, a vague brief, a moving standard), Situational error (constraints and…
Read itWhat we are thinking about
Framework
The Key Objective Standard
The key objective is the spine of a project. Setting a good one is the highest-leverage thing a PM does in week 1, and a weak one quietly undermines everything downstream.
Read itFramework
Our Mission
Source document for the mission page. This is the judgment layer: the reasoning, the definitions, and the connective tissue that holds GSCG's two-part mission together.
Read itPerformance and growth are the same thing seen from two angles.
A business school trains craft well. Finance, analytics, strategy, communication. What it does not train directly is the mind and the body, and those get left to chance outside the building.
We make that training direct. A student who is growing at a high level is a student performing at a high level, and the two are not separable.
But you cannot be only developmental. You need a real thing you are trying to get good at, because the pursuit of that thing is what makes the growth real.
So we run two missions at once: develop the student, and deliver quality products to the sports industry. Neither serves the other.
The argument, tested on real work
35 organizations across 11 semesters and 42 projects. Every name below is a real engagement recorded in our own project files.
NFL
- Detroit Lions
- Minnesota Vikings
- Seattle Seahawks
NBA
- Los Angeles Clippers
- Orlando Magic
- Portland Trail Blazers
MLB
- Arizona Diamondbacks
- Houston Astros
- San Francisco Giants
- Seattle Mariners
- Toronto Blue Jays
NHL
- Los Angeles Kings
- San Jose Sharks
- Seattle Kraken
- Vegas Golden Knights
MLS
- Minnesota United FC
- Portland Timbers
- San Diego FC
- Seattle Sounders FC
WNBA
- Chicago Sky
- Seattle Storm
NWSL
- San Diego Wave FC
Leagues, venues and brands
- Charlotte Knights
- Climate Pledge Arena
- Gonzaga Athletics
- Gonzaga Institute for Informatics and Applied Technology
- Hoopfest
- Kroenke Sports & Entertainment
- Learfield
- New Balance
- PGA Tour
- Spokane Chiefs
- Spokane Zephyr FC
- Sunshine Club
- Truist Bank
What the work actually is
The business of sport. Marketing, partnerships, ticketing, fan experience, data analytics, digital audits. Explicitly not on field or playing strategy, which is a boundary we hold on purpose.
- 42
- client projects delivered
- 11
- semesters of history
- 35
- organizations served
Counted from our project records, not estimated. We do not yet publish client outcome figures; when we do they will carry a source.
For students
You arrive with qualifications and then test them against real work. You will fall short in certain ways. Those gaps are not the failure of the position, they are the growth the position exists to give you.
For partners
A student team, a faculty director, one key objective, and a semester. If you have a business of sport problem worth a team of analysts, that is the shape of the engagement.