We are a student consultancy that treats growth as a mechanism, not a slogan.

Five questions, each one the answer to the last. Open them in order, or stop wherever you have what you came for.

The argument, one rung at a time

  1. What is GSCG for?Two things at once. Develop the student, and deliver quality products to the sports industry.

    These are co equal. Neither serves the other. The North Star is developmental, but you cannot be only developmental: you need a real thing you are trying to get good at, because the pursuit of that thing is what makes the growth real. The two prongs hold each other up.

  2. Why developmental?Because a high performing student is a student who is growing at a high level.

    The purpose of being a student is to grow, to learn, and to build capabilities. At a Jesuit university the capabilities that matter most are internal. So if we want students to perform, what we actually want is for them to grow, and we should look at how growth happens.

  3. So how does growth happen?You train three things: mind, body and craft.

    A business school trains craft well. What it does not do directly is train the mind and the body. That training happens, but indirectly, outsourced, accidental, left to chance outside the school’s doors. Craft is how you operate with your internal states in an external way, so training mind and body is training the substrate craft runs on.

  4. What is underneath mind and body?Emotions, thoughts and sensations. The levers sit on top of them.

    These are what we use to operate in any environment. Through our senses we execute our craft. You train the mind and body by becoming aware of emotions, thoughts and sensations, and learning to work with them while you perform.

  5. Then what is growth, exactly?New associations between emotions, thoughts and sensations that you can reference or build on later.

    The mechanism is transfer. You build prior experience and confidence in one context, and when the context changes you can count the reps you already put in. Mindfulness is what turns experience into growth: without attention the experience passes through you and leaves nothing behind. With attention it becomes a rep that counts.

The whole architecture, written out

The arena is real, which is the point

Growth needs stakes. A client says yes or no, a product works or it does not, and that gap between what you intended and what you executed is where the growth lives.

42
projects
11
semesters
35
organizations

Where the reps happen

35 organizations across 11 semesters and 42 projects. Every name below is a real engagement recorded in our own project files.

NFL

  • Detroit Lions
  • Minnesota Vikings
  • Seattle Seahawks

NBA

  • Los Angeles Clippers
  • Orlando Magic
  • Portland Trail Blazers

MLB

  • Arizona Diamondbacks
  • Houston Astros
  • San Francisco Giants
  • Seattle Mariners
  • Toronto Blue Jays

NHL

  • Los Angeles Kings
  • San Jose Sharks
  • Seattle Kraken
  • Vegas Golden Knights

MLS

  • Minnesota United FC
  • Portland Timbers
  • San Diego FC
  • Seattle Sounders FC

WNBA

  • Chicago Sky
  • Seattle Storm

NWSL

  • San Diego Wave FC

Leagues, venues and brands

  • Charlotte Knights
  • Climate Pledge Arena
  • Gonzaga Athletics
  • Gonzaga Institute for Informatics and Applied Technology
  • Hoopfest
  • Kroenke Sports & Entertainment
  • Learfield
  • New Balance
  • PGA Tour
  • Spokane Chiefs
  • Spokane Zephyr FC
  • Sunshine Club
  • Truist Bank

For students

You will fall short in certain ways. Those gaps are not the failure of the position, they are the growth the position exists to give you.

How we think about growth

For partners

One key objective, one student team, one semester, with a faculty director on it.

The Error Framework